APPLY TO TRADE
Applications for May 2027
Trader Applications
Thank you for your interest in the Alresford Watercress Festival 2027.
Applications for the 2027 Alresford Watercress Festival will open in November 2026 and close on 31 January 2027.
We do not operate on a first come, first served basis. Once applications have closed, we review all submissions together to create the best possible mix of traders across the festival.
When selecting traders, we consider the quality and presentation of your products, how well they fit with the festival, whether products are locally made, produced or sourced, and what makes your business stand out. We also look carefully at the overall balance of the event, including the number of traders offering similar products, food or services.
Previous attendance does not automatically guarantee a place, and new traders are always welcome to apply.
Tell us what makes you different! The information and photographs you provide with your application help us make our selections.
What happens next?
We aim to notify all applicants of the outcome of their application by mid-February 2027. If you are offered a place, payment will be due by return to secure your pitch.
Our website uses a membership-based system to help us keep administration costs down. Because of this, the Direct Debit mandate may appear to indicate that payment is collected annually. Please be assured that this is not the case. Your payment relates only to the festival for which you have been accepted.
Once the festival has taken place, trader payment details held within the system are deleted and no automatic annual payment will be taken.
Festival Date: Sunday 16 May 2027
A. Standard Trader - Regular Pitch
A 3m x 3m space. Gazebo & furniture to be provided by yourselves. No power. Selling goods or food to be taken home only.
£155.00 /year
B. Standard Trader - Midsize Pitch
A 4.5 x 3 m space. Gazebo & furniture to be provided by yourselves. No power. Selling goods to be taken home not for consumption at festival.
£275.00 /year
C. Standard Trader - Double Pitch
2 pitches selling different items ie family traders. No power. Provide own Gazebo & furniture
£310.00 /year
D. Food & Soft Drinks - Standard Pitch
Standard trader - a 3 x 3m space. Cover and furniture to be provided by yourselves. No power Selling food or drink to be consumed at the festival
£250.00 /year
E. Food & Soft Drinks - Standard inc Power
Standard trader - a 3 x 3m space. 2 pitches in Broad Street only Selling food or drink to be consumed at the festival
£285.00 /year
F. Food & Drink - Midsize Pitch
Limited - 1 pitch in Broad Street/1 in Station Road for Ice Cream. Food & Drink for consumption on the day. Slight odd size 4.5 m x 3 m
£450.00 /year
H. Alcoholic Drinks - Standard Pitch
Standard trader - a 3 x 3m space. Cover and furniture to be provided by yourselves. No power Selling alcohol to be consumed at the festival
£265.00 /year
I. Makers Market Area
A 3m x 3m space. Selling hand made items - artisan traders only Located in the Station Car Park Donation from each pitch to The Watercress Line
£155.00 /year
J. Eco Area
3m x 3m space. Selling only recycled, eco, environmentally friendly or second hand goods located in Station Mill Car Park. No power
£155.00 /year
K. Ropley Park & Ride
Large open space - 2 traders max. Selling only coffee/cakes or ice cream in the Ropley Park & Ride area. No power
£50.00 /year
L. Charity Standard Pitch
Please apply for a recognised Charity Pitch - A 3m x 3m space. Gazebo& furniture to be provided by yourselves. No power.
£65.00 /year
